CLIENT
Ipsos
PROJECT
Research and concept testing with CALD employers and employees
DATE
March 2022
Ipsos
Research and concept testing with CALD employers and employees
March 2022
Ipsos engaged CIRCA to investigate knowledge and attitudes towards workplace laws, employee rights, and employer obligations in targeted CALD communities. Some communication materials were also tested among the groups.
To meet these objectives, ten 60-minute online interviews were conducted with employers and eight 120-minute online mini-focus groups were conducted with employees. CIRCA identified and recruited a total of 53 participants from Arabic-, Mandarin-, Vietnamese-, and Korean-speaking backgrounds, as well as people from Indian backgrounds and one cross-cultural group of agricultural farm workers.
The research provided insight into the contextual factors faced by migrants that influence their understanding of workplace laws and obligations, including how low English proficiency and migrant status can affect awareness and compliance.
CIRCA provided Ipsos with a top-line report containing the analysis and insights from the focus groups and interviews for use in developing a communications campaign.